International Day of Older Persons, observed in October, draws attention to and challenges negative stereotypes and misconceptions about older persons and ageing.
International Day of Older Persons calls attention to the concept of ageism. Ageism is a widely prevalent and prejudicial attitude that stems from the assumption that age discrimination, and sometimes neglect and abuse of older persons is a social norm and therefore, acceptable. It is a reality in some form in all societies, and finds expression in individuals’ attitudes, institutional and policy practices, as well as media representation that devalue and exclude older persons.
In 2014, Governments around the world adopted a resolution at the Economic and Social Council that recognized ageism as “the common source of, the justification for and the driving force behind age discrimination.”
The awareness color for Elder Abuse is Purple.
Personalized Cause supports the International Day of Older Persons with: