Red Ribbon Week, observed in October and sponsored by the National Family Partnership, has touched the lives of millions of people around the world. In response to the murder of DEA Agent Enrique Camarena, angered parents and youth in communities across the country began wearing Red Ribbons as a symbol of their commitment to raise awareness of the killing and destruction cause by drugs in America.
Red Ribbon Week initially took place in 1989. National Family Partnership sponsored the first National Red Ribbon Celebration. Today, the Red Ribbon serves as a catalyst to mobilize communities to educate youth and encourage participation in drug prevention activities. Since that time, the campaign has reached millions of U.S. children and families.
Red Ribbon Week Sponsor:
National Family Partnership
To learn more, visit http://www.redribbon.org
The awareness color for Red Ribbon Week is Red.